Title

Title:

Trends in Digital Marketing

Abstract

Since
the discovery of the internet and improvement in digital technology,
the

race
has been on for better ways of utilizing these advances to push
products

and
services information to consumers. Companies are innovating on how
best

to
attract and keep users and this has created many marketing
opportunities for

big
and small brands, leading to availability of many marketing channels
and

new
once on the way. These array of digital channels, have also created
problem

for
businesses on how the to efficiently and effectively integrate these
into their

marketing
strategies. This research seeks to study digital marketing trends
from

customers
(Business-to-Business and Business-to-Consumers) perspective. Then

customers
(B2B and B2C) responses to different digital marketing channels will

be
study and documented; leading to guideline or mini-frame work that
will help

marketing
mangers make informed choice on type/s digital medium to adapt

verses
cost factor.